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Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.

Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.

Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.

Hello
I’m Della Smith

I'm a process-driven designer and creative engineer working at the intersection of systems, storytelling, and strategy. With experience in editorial design, product innovation, and UX research, I bring structure to creative problem solving—making ideas real and resonant.

Currently studying Industrial & Systems Engineering with a minor in Disruptive Innovation at USC, I merge technical insight with visual thinking to create solutions that are both functional and expressive.

SKILLS

Visual Storytelling
UI/UX Design
Branding & Identity
Motion & Interaction Design
Adobe Suite
SolidWorks
Figma